How We Work


Working With Clients

Each client is different - some clients just want the bad results out of the first page (or the first two pages) in Google, others are looking to build a positive well-rounded online reputation.

Before we can start work we need to understand what the client needs and how we can best measure success. While it's not realistic to change all of the search results overnight - it is possible to have a major impact on search results over the course of several months.

It boils down to this: How do you want the visitor to feel about your name or your brand name? When you tell us - we can begin to make it happen.

Our typical process involves analyzing the first two pages in Google and determining which results the clients wants to accentuate and which ones are not desirable. We then work with the client's PR agency or content department to collect a large amount of positive articles, websites, and general content that represents the type of content that  they want searchers to see on a Google search.

We then agree with the client on a timeframe during which we will reshape their Google results (as well as the results on other search engines) not by removing the bad results, but by strengthening existing web pages and developing new web properties.

We also help your webmaster or web team make small but powerful changes to your existing website or websites. These changes typically take just a few hours to implement, but can have a dramatic impact on the impression that searchers get of your website.

Our Philosophy

There are a number of companies offering Reputation Management. They generally approach Online Reputation Management as a technical pursuit of moving undesirable Google (or Yahoo, MSN) results out of the top ten.

We take an approach rooted in Public Relations. Our approach doesn't view Google as the enemy, instead we see Google as a powerful reputation management platform. Utilized properly, Google can do more to improve your reputation and the reputation of your brand than any other platform.

When a potential client or a member of the media searches your name or brand name, implicit in that search is the perceived authoritativeness of the results. They are searching Google because they are planning to trust Google's carefully chosen results. All that is left is to proactively plan what we want those results to reflect.

Do you want to be though of as a thought leader in your industry? Do you think that your corporate video would interest people searching for your company? Should searchers be aware of your offices overseas? These are the types of questions you will want to answer before crafting your online reputation.

Our approach has been called The Inverse of SEO by some. If Search Engine Optimization focuses on getting one website to rank above all others, RepRelations focuses instead on a large number of websites. While SEO may look for tricks and loopholes to help rank a site better, our approach to reputation management is more about changing the associations that Google has with your brand name. Look up the work EXXON online. Even 20 years later several results in Google's top ten still talk about the Valdez oil spill. Assuming Exxon does not want this results, we must assume that their interactive team has not understood what is required to make them go away. Our team knows - and that is what we do for our clients.

Our Clients

While we cannot talk specifically about our clients - we can talk about their industries.

We have clients in the following industries:

  • Online Retail (electronics, collectibles)
  • Corporations with multiple brands (health-related, manufacturing)
  • Celebrities (movie actors)
  • Financial (Fund Managers, People effected by scandals)
  • Non-profit organizations
  • Government (both politicians and financiers)